Video - Origin of Indian Tonic Water and IPA: a journey from malaria cure to preserved beer 🍸🍺

- Indian Tonic Water: Originated in 1825 in India, created by British Army officers to combat malaria by adding quinine to soda water, leading to the classic gin and tonic. 🍸 - India Pale Ale (IPA): Originated in the 18th century when British brewers increased hop concentrations and alcohol content to preserve beer for transport to India, ensuring it arrived in good condition. 🍺 - Paul Ricard's Strategy: Paul Ricard, founder of Pernod Ricard, built his brand by visiting bars and offering free tastings, leading to widespread adoption and personal connections. 🤝 - The first bottle of Magic Moments vodka was created with the help of scrapper to give frosty look. - Ready to drink cocktail mix/ Bourbon Whiskey will the future trend - A semi premium price range of 1200-1400₹ attracts both masses and bar owners. - 98% of Brandy is sold in Tamil Nadu & Kerala because Brandy at liquor shops were considered as medicine to treat cold and there was religious belief attached to it. - Vodka became famous because of clear appearance and no odour, It became famous among shopkeepers in conservative geographies like Rajasthan where drinking was still a big deal. People used to drink during day while managing shop. - You can launch a beer brand with 1Mn $ but you need to be passionate about it. Hard liquor may need 6Mn $. - Goa is easiest to start the business with only 50k ₹ as listing fee whereas in Delhi/GGN it's 12.5 lakh ₹/SKU. - GST can help brand owners to get GST input on raw materials but since most of the states are making revenue from excise duty on these brands, it seems farfetched.