Video - From Torches of Freedom to Bomb Shelters: The Wild History of Marketing Tactics!
Did you know that in the roaring 1920s, Edward Bernays, the nephew of Sigmund Freud, used psychological principles to manipulate public opinion? He convinced women that smoking was a symbol of feminist liberation by staging a dramatic "Torches of Freedom" parade during the 1929 Easter Sunday in New York, where models lit up cigarettes in defiance, turning a taboo into a trendy statement overnight. Talk about lighting up the market! And get this, in ancient Rome, vendors would use graffiti marketing to attract visitors to their shops. They literally had ads etched on walls, showcasing prices for wine and bread. Can you imagine scrolling through wall posts instead of Facebook posts? Fast forward to the 1950s, the era of fear-based marketing began when companies sold bomb shelters during the Cold War. They played on people’s fears to make a sale, proving that when it comes to marketing, it’s all about pushing the right buttons! So, next time you see an ad, think about what buttons they’re trying to push in your brain!